Executive Summary 2025 will be remembered as the year the “Sports Stream” matured and the Institutional Era of ownership began in earnest. Major rights resets, strategic streaming plays, and the first large-scale private equity influx into previously closed leagues reshaped how sports franchises are valued and run. Traditional media’s subscriber-first growth model gave way to profitability focus; teams pivoted into real estate developers; and “sportainment” — formats that mix

What Is Sportainment? Sportainment is where sports meet entertainment, creating an exciting hybrid that blends physical activity, technology, food, social interaction, and immersive experiences, all under one roof. Think of it as the evolution of “going out.” Instead of watching a game or playing a round of golf, people now want experiences that mix competition, leisure, and memorable moments. Why Sportainment Is Taking Over the World The world is shifting toward experience-b

Sports are no longer just about competition; they’ve become experiences that combine entertainment, technology, and culture. Nowhere is...